This example of a TV ad ‘animatic’ storyboard shows in detail what I am producing for a client which means there are no ‘big surprises’ when they see the end product. This racquet launch ad shown on SKY Sports was all shot in a studio in Switzerland using top world ranking player Stanislas Wawrinka.
He was only available for a few hours for the shoot so it needed to be clear exactly what was needed on the day. The black and white ‘animatic’ I produced was used as a tool to achieve an end result closely mirroring the original concept.