Yonex Badminton

  • yonexone4
  • yonexone3
  • yonexone2
  • yonexone1

This Japanese company is the world’s No.1 badminton sports equipment manufacturer. With an increase of competition from China they wanted a campaign that clearly positioned them as the ‘Number One’ in the market place. In the brand name itself laid the answer Y’ONE’X. I produced simple drawings to present this uncomplicated idea and have also shown examples of the finished concept photography adopted for this global advertising campaign.

  • Yonex Badminton
  • Concept Development

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