Tony Ferguson

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The No.1 weight management programme in Australia, sold exclusively through Boots in the UK needed to ensure that shoppers understood their proposition of a low GI diet combined with a variety of everyday tasty recipes including soups, shakes and bars. The campaign was all about education and that not all diets mean starvation.  With their 24×7 support, you’re more likely to succeed and encourage friends and family to follow the programme as well.

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