The company provides essential services to over 14 million customers. To ensure the high levels of service expected they invested millions of pounds in ‘SAP’ business information software making sure the services run smoothly, internally and externally. The new SAP systems needed to be communicated internally in an impactful way so they were understood and adopted by all employees at all levels. The theme purposely did not tie in with the existing brand identity and consisted of ‘Lichtenstein’ style characters that were used as a backdrop to communicate the new system changes.
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