A service developed to help the blind and partially sighted. This new service not only needed the creation of a brand identity but a name and description that encapsulated the service on offer – ‘visual narration’. It’s possible to follow a movie or theatre production using voices alone but visual narration offers a description of the scene and the characters giving the viewer more detail and understanding. This service stretches across many other areas of entertainment and needed to work as a ‘family’ of brand identities. I called the overall brand ‘Talking Sense’.