Software AG

For this ‘Business Innovation Day’ event the venue was already booked at the British Film Institute so the challenge was to create a theme that made sense of the location and its connection with the client’s range of software products. The event itself was a retrospective look at software in our everyday lives and included speeches delivered by leading industry figures. I used a series of vintage images of famous movie stars from the Silver Screen and in juxtaposition retouched in to the images a laptop carrying the logo that brought the two ideas together…looking back, thinking forwards.