A French owned insurance company based in the UK, selling directly through brokers. The brief was to create a new look for the brand which had fallen into the trap of using navy blue and grey only to find they looked like all other insurance companies. I developed a look that embraced their European heritage using the three coloured circles in their logo. Working with a writer we developed a series of selling propositions. Each concept has it’s own three identical objects that carry the three brand colours, creating a modern, flexible and impactful campaign.