‘Fluid thinking’ was the theme created for this annual conference attended by over 500 delegates. One small drop of coloured ink dropped into pure water has a massive changing effect. This idea set out to demonstrate that if everyone made one small change or development in the way they worked it would collectively have a massive effect on the business. ‘Small change, big difference’. I used a series of examples to illustrate this concept and engage the conference audience. For example, water is warm at 99 degrees but change the temperature by 1 degree and it boils.