Working in a the area of food and wellbeing this PR agency needed to demonstrate not only their specialism but the benefit that comes from their extensive contacts and connections in the business. I simply expressed this by using a series of circles touching each other to enhance the message of ‘connections’. For some projects the solution needed is just simplicity and cost effectiveness. The creation of two master ‘circle’ key visuals was enough to develop a whole brand identity that was relevant and distinctive.