Latest Work

Reckitt Benckiser

This project was to develop an internal department’s brand identity. The primary focus being supermarkets and the supermarket shopper. This department ensures that globally the company puts the shopper at ‘the heart of everything they …

Carte Noire

This unique brand’s point of difference is the very fact they are so French. The campaign was developed as a concept to work in and around ‘art house’ cinemas showing French ‘Noir’ movies. The look …

Bayer

This campaign set out to educate pet owners about the serious danger fleas can be for their pets. The vet waiting room is an ideal place to find this ‘pet owner’ audience so the campaign …

Bic

In our world of computer technology, sometimes it’s still the simpler ideas that win the day. I used this concept to draw on words usually associated with computers to show how the Bic pen still …

Talking Sense

A service developed to help the blind and partially sighted. This new service not only needed the creation of a brand identity but a name and description that encapsulated the service on offer – ‘visual …

The Phillimore Estate

The Philimore Estate owns and manages many of Kensington’s most exclusive properties. Their sponsorship of ‘The Opera Holland Park’ creates a perfect partnership for this prestigious company. I developed a campaign that reflected the theatrical …

Pedder

This South East London estate agent originally specialised in Commercial Property. Finding more and more success in the area of Sales and Lettings it became obvious that the brand required a different look and feel …

MMA

A French owned insurance company based in the UK, selling directly through brokers. The brief was to create a new look for the brand which had fallen into the trap of using navy blue and …

Ceres

Working in a the area of food and wellbeing this PR agency needed to demonstrate not only their specialism but the benefit that comes from their extensive contacts and connections in the business. I simply …

Zenopa

This successful recruitment consultancy wanted to reflect their ‘Aim Higher’ positioning in the market. A brand name using the letter ‘Z’ is already unusual so I developed this concept. A giant ‘Z’ balloon floating through …

SportsAble

Any sports charity will know it is a battle to get noticed and more importantly to gain corporate donations so vital in this competitive area. In the run up to the 2012 Paralympic Games this …

Yonex Tennis

This example of a TV ad ‘animatic’ storyboard shows in detail what I am producing for a client which means there are no ‘big surprises’ when they see the end product. This racquet launch ad …

Yonex Badminton

This Japanese company is the world’s No.1 badminton sports equipment manufacturer. With an increase of competition from China they wanted a campaign that clearly positioned them as the ‘Number One’ in the market place. In …

Ferrovial

Celebrating the 10th anniversary of Ferrovial Agroman in the UK, this event was held at RIBA with over 200 international guests from the construction and engineering industries and VIP’s including the Spanish Ambassador. Lord Richard Rogers …

Amey

This leading UK infrastructure provider with over 11,000 employees, holds an annual conference that brings together 200 of their senior managers. This year the theme was about launching their new way of working to integrate …

Tony Ferguson

The No.1 weight management programme in Australia, sold exclusively through Boots in the UK needed to ensure that shoppers understood their proposition of a low GI diet combined with a variety of everyday tasty recipes …

Janssen

‘Fluid thinking’ was the theme created for this annual conference attended by over 500 delegates. One small drop of coloured ink dropped into pure water has a massive changing effect. This idea set out to …

Thames Water

The company provides essential services to over 14 million customers. To ensure the high levels of service expected they invested millions of pounds in ‘SAP’ business information software making sure the services run smoothly, internally …

Sophos

Sophos produces many innovative cutting edge anti-virus software solutions. This annual trade show held in San Francisco was a great opportunity to showcase their full range. They produce many individually impressive products but when brought …

Software AG

For this ‘Business Innovation Day’ event the venue was already booked at the British Film Institute so the challenge was to create a theme that made sense of the location and its connection with the …

Boehringer Ingelheim

The launch of a portal developed for use by the medical profession around the world, giving access to ‘up to the minute’ clinical research and data. It put doctors in touch with all the information …

Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.
Jef I. Richards
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
S Leacoc
The very 1st law in advertising is to avoid the concrete promise & cultivate the delightfully vague.
Bill Cosby
Make it simple. Make it memorable. Make it inviting to look at, and make it fun to read.
Leo Burnett
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
SH Britt
The best way to get a good idea is to get a lot of ideas.
Linus Pauling
Don’t tell me how good you make it; tell me how good it's going to make me feel when I use it.
Leo Burnett
If it doesn’t sell, it isn’t creative.
David Ogilvy
Creativity is contagious, pass it on.
Albert Einstein
Every child is an artist, the problem is staying an artist when you grow up.
Pablo Picasso
Simplicity is the ultimate form of sophistication.
Leonardo Da Vinci
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach

About Me

Hi, I’m Steve Boddey a freelance Creative Director. I’ve owned and run a number of full service advertising agencies and I find my clients tend to fall into one of two categories. Those who require all the services offered by a full service agency and those who really only require the creative input and guidance from an experienced individual.

You may be looking to solve a marketing problem or simply to invigorate and refresh your brand but don’t really require or want to go to the expense of appointing a full service agency. If this is the case, it would be great to meet you and to discuss your requirements.

Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.
Jef I. Richards
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
S Leacoc
The very 1st law in advertising is to avoid the concrete promise & cultivate the delightfully vague.
Bill Cosby
Make it simple. Make it memorable. Make it inviting to look at, and make it fun to read.
Leo Burnett
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
SH Britt
The best way to get a good idea is to get a lot of ideas.
Linus Pauling
Don’t tell me how good you make it; tell me how good it's going to make me feel when I use it.
Leo Burnett
If it doesn’t sell, it isn’t creative.
David Ogilvy
Creativity is contagious, pass it on.
Albert Einstein
Every child is an artist, the problem is staying an artist when you grow up.
Pablo Picasso
Simplicity is the ultimate form of sophistication.
Leonardo Da Vinci
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach

How I Work

Powerful and effective communications begin with powerful and effective creative solutions. I need to understand why we are communicating, what we are trying to achieve and most importantly how we will measure the success of creative work produced. By finding out the answers to these questions I can develop appropriate creative solutions that differentiate your brand from your competitors, and more importantly, solutions that will give the customer a reason to engage with you. I call this the ‘CREATE’ process.

Nobody counts the number of ads you run; they just remember the impression you make.
Bill Bernbach
Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.
Jef I. Richards
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
S Leacoc
The very 1st law in advertising is to avoid the concrete promise & cultivate the delightfully vague.
Bill Cosby
Make it simple. Make it memorable. Make it inviting to look at, and make it fun to read.
Leo Burnett
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
SH Britt
The best way to get a good idea is to get a lot of ideas.
Linus Pauling
Don’t tell me how good you make it; tell me how good it's going to make me feel when I use it.
Leo Burnett
If it doesn’t sell, it isn’t creative.
David Ogilvy
Creativity is contagious, pass it on.
Albert Einstein
Every child is an artist, the problem is staying an artist when you grow up.
Pablo Picasso
Simplicity is the ultimate form of sophistication.
Leonardo Da Vinci
An idea can turn to dust or magic, depending on the talent that rubs against it.
William Bernbach